About

We exist to improve the happiness and confidence of children and families all over the world, believing that emotional intelligence and life skills such as self-belief and resilience are first developed at home.

Our Team

Nadim Saad

Founder

Jo Chadwick

Head of Marketing

Dan

Designer

Sarah

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Jess

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Tom

Web

Our Advisors

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Founder's Story

One day, my 8-year-old daughter told me “I hate myself”. This left me feeling really troubled. I’d noticed she didn’t look as happy and seemed more sensitive than usual, and she was sometimes being ‘mean’ to her sisters, but her strong statement came as a shock. I had a meaningful conversation with her and it turned out that she was feeling this way for two key reasons.

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